Making Crypto Easy

Ever since the initial design phase of the original Ballet wallet, our company’s guiding vision has been and continues to be to provide an easy, safe, reliable cryptocurrency storage solution for the global mainstream market. The Ballet REAL Series physical cryptocurrency wallet – our flagship product – has been praised by customers of all backgrounds for the simple, intuitive user experience. The (mostly) positive public reception in the first year since the REAL Series was launched has been very encouraging, but we never stop looking to the future and reflecting on ways to improve our products and optimize our business strategy.  

Based on everything we have learned over the past year, we have decided to relaunch the brand with a more laser-focused emphasis on the exceptionally easy and safe user experience offered by the Ballet REAL Series. We sincerely believe that Ballet is currently the easiest cryptocurrency wallet in the world, much easier than any traditional electronic hardware or software wallet. That is our greatest competitive advantage. Ballet REAL Series wallets do not require computer setup and they are ready to use right out of the box. According to many customers, no other wallet product can match Ballet’s convenience and simplicity. As the first step in our effort to redefine our brand identity, we have adopted a new slogan:

Making Crypto Easy

Making Crypto Easy perfectly describes Ballet’s core mission and it’s also our roadmap for success. The greatest obstacle to global mainstream adoption of cryptocurrency is the complexity. Bitcoin may seem easy to an experienced user with a background in engineering or computer science, but that is not how it seems to ordinary people who don’t have strong technical aptitude. For many people, the difficulty of setting up a wallet and learning how to use cryptocurrency safely will outweigh the advantages they perceive. And not only is crypto difficult, there is an unacceptably high risk of catastrophic loss due to user error or hacking. It’s unacceptable because unlike traditional online banking, there is no way to reset your password if you forget it or get your money back if you are hacked or defrauded. Crypto will not become widely adopted by the general public until the level of risk is lowered significantly.

To overcome these challenges, we have followed the simple design principle that complexity should be invisible to the user. That’s why the Ballet REAL Series security model provides a without sacrificing security. Not only is the Ballet user experience easier than anything else, the risk of user error resulting in lost funds from a Ballet non-electronic wallet is significantly less than electronic hardware wallets. When crypto is made easy and safe, the bottleneck that is slowing mainstream adoption disappears, and the price of Bitcoin will (probably) get closer to $100,000 per coin. Due to the fact that Ballet’s success largely depends on the fortunes of cryptocurrency itself (more crypto users means more Ballet customers), we have a strong bias in favor “hyperbitcoinization” (the concept that Bitcoin will grow to become the universal currency of Earth, absorbing and extinguishing all fiat currency). 

Most of the Ballet team were first attracted to the cryptocurrency industry through Bitcoin, but our official company position is coin neutrality. We designed our products to offer a secure, offline method of cryptographic private key storage, but we are content to let the market decide which particular coins and tokens succeed or fail. Since private keys are a critical component of every cryptocurrency, we have built a feature-rich mobile app called Ballet Crypto that gives customers the ability to store multiple different currencies in a single Ballet physical wallet.

Naturally, the first three versions of the REAL Series were Bitcoin, Litecoin, and Ethereum. The deposit address displayed on each version was either BTC, LTC, or ETH, but using the Ballet Crypto app, customers can store any of the supported coins on any version. The app currently supports over 70 of the top coins and tokens, and more are being added all the time. Coin neutrality gives Ballet the flexibility to meet the ever changing needs and preferences of the global cryptocurrency market, and it gives customers the freedom to choose for themselves.

Today we are also pleased to announce the release of 12 new versions of the Ballet REAL Series wallet, available now at the Ballet Store:

  • Ravencoin (RVN)
  • Dogecoin (DOGE)
  • Chainlink (LINK)
  • Binance Coin (BNB)
  • Filecoin (FIL)
  • Tron (TRON)
  • Dash (DASH)
  • Cosmos (ATOM)
  • Bitcoin Cash (BCH)
  • Ethereum Classic (ETC)
  • Kyber Network Coin (KNC)
  • Basic Attention Token (BAT)